1. When was the survey conducted?
Next >The Durex Sexual Wellbeing global survey was conducted during August and September 2006 by Harris Interactive - one of the world's leading market research agencies.
2. Why was it conducted?
Next >Durex commissioned the study to gain global consumer insight into sexual wellbeing and the part it plays in overall wellbeing; understanding what makes up sexual wellbeing and the importance of each of its facets, together with current levels of satisfaction.
Durex believed the findings would help identify how sexual wellbeing could be improved.
4. How was the survey conducted?
Next >The survey was conducted in 26 countries. An online approach was adopted in 25 countries: Australia, Austria, Brazil, Canada, China, France, Germany, Greece, Hong Kong, Italy, Japan, India, Malaysia, Mexico, Netherlands, New Zealand, Poland, Russia, Singapore, Spain, South Africa, Switzerland, Thailand, UK, USA.
For Nigeria a face-to-face/self completion approach was adopted, due to the low use of internet and telephone in this country.
5. How were participants selected?
Next >Random samples of participants aged 16 + or 18+ were sent an email invitation to participate in the survey. The sample was primarily sourced from Harris Interactive's internet panel.
6. How was the questionnaire compiled?
Next >There was an extensive questionnaire design process, comprising several stages and with input from numerous sources, in order to obtain a holistic view of people's circumstances. A literature review was undertaken and a series of workshops were conducted with Harris Interactive and the Durex Project team in local markets to ensure that the questionnaire was culturally relevant. Once a draft questionnaire had been designed, a two phase pilot was conducted to ensure respondents understood it and found it easy to complete. The final questionnaire was also reviewed by experts in the field.
7. Can you confirm that the survey is reliable and credible?
Next >Yes, we can confirm this survey is reliable and credible. We have used a sample size of 1,000 for the majority of countries surveyed which is the recommended sample size required for social policy and PR activity.
